- 01September - October 2025Phase 1: Legacy Migration & Custom Stack Foundations
Replacing Legacy WordPress with a High-Performance Custom Architecture
Recognizing that the company's legacy WordPress site suffered from severe UI limitations and lacked responsiveness, I advocated for a complete modern rewrite. I architected and implemented a custom full-stack system using React, Tailwind CSS, Node.js, Prisma, and PostgreSQL. Within two months, I fully developed the backend database schemas and shaped a highly functional, responsive frontend and administrative dashboard.
- 02November - December 2025Phase 2: DevOps, Data Migration & Initial Deployment
Containerization, CI/CD Pipeline Automation, and Live Cutover
Shifted focus to enterprise-grade web security and operations. I containerized the full-stack application using Docker and established automated CI/CD workflows using GitHub Actions. I successfully migrated historical data from the old WordPress setup into the new PostgreSQL database, deployed the system onto a raw VPS server, reconfigured the DNS, and initiated an iterative cycle of fixing bugs and optimizing weak UX patterns.
- 03January 2026Phase 3: The SSR Challenge & Headless Chromium Experiment
Navigating Bootstrapped SEO and Server Performance Hurdles
To bypass the costs of premium third-party rendering services, I engineered an in-house solution to render dynamic React pages using headless Chromium on our own VPS. However, this introduced a critical bottleneck: the resource-heavy browser rendering caused a major drop in page speed, negatively impacting search rankings and organic traffic compared to local competitors.
- 04February 2026Phase 4: Next.js Re-Architecture & 40% Growth Milestone
Migrating to Next.js, Strategic SEO Engineering, and Infrastructure Scaling
To solve the performance bottleneck permanently, I re-architected the entire frontend using Next.js for native server-side rendering (SSR). I meticulously optimized page-level meta tags, generated dynamic sitemaps to ensure perfect crawling/indexing by Google Search Console, and dramatically improved Largest Contentful Paint (LCP) alongside optimized image delivery pipelines. To further maximize performance, I migrated DNS management from Hostinger to Cloudflare to leverage advanced CDN page caching. This massive upgrade drove an immediate surge in organic traffic and boosted digital lead generation by a staggering 40%.
- 05Recent 2026Phase 5: Automated Marketing & Communications Infrastructure
Independently Engineering an In-House WhatsApp Broadcasting System
To scale the company's marketing outreach without depending on expensive external CRM add-ons, I independently designed and developed a custom, in-house WhatsApp SMS Broadcasting System. Built entirely from scratch, this system empowers the operation and marketing teams to dispatch bulk updates and real estate announcements efficiently. I owned the entire pipeline, from integrating the communication endpoints to structuring the backend message queues, ensuring secure and reliable message delivery.
- 06OngoingPhase 6: Continuous Operations & Comprehensive IT Coordination
Managing the Digital Platform and Spearheading Company-Wide IT Support
Beyond day-to-day web master duties—including monitoring page rankings, posting real estate projects, and publishing blogs—I operate as the sole IT Coordinator for the firm. I handle full-cycle hardware/software diagnostics, repair physical laptops, manage enterprise business email accounts, and actively train and guide the real estate agents and operations team on using new tech tools and digital features smoothly.